Sam’s has over 10 years of marketing experience working across full-funnel engagement strategies and activations that blend both brand salience and performance objectives.
With experience working both agency side and in-house, Sam has developed marketing strategies matched to business goals for global brands operating in the FMCG, technology, ecomm, health and fitness industries.
In his current role, Sam delivers data-led approaches across both owned and advertising channels to drive measurable impact on business performance.