Ed focuses on ensuring our vision of Mediamatics shines through all that we offer here at Magic. As Head of Signal, he focuses on modeling, data analytics, and the activation of these practices to drive ROI for clients.
Before Joining Magic in 2024 Ed spent over a decade specialising in data-driven strategies, targeting and reporting/analytics for the likes of ANZ, The Lumery (Jetstar, Bunnings, IAG Insurance, Mecca, Movember), Salmat, Officeworks and The New Zealand Defence Force.
Ed has a profound understanding of analysing a company’s customer transactional history, behavioral data and engagement metrics, to shine a light on how the brand can offer more relevant and meaningful customer experiences – at scale.