[ Jimmy Brings ]

3 years worth of granular client media analysed.

Planning channels based on modelled results.

[01]

Challenge

Jimmy Brings approached Magic to help understand which media activity – across brand and performance channels – were driving new customer growth for their business.

[02]

What we did

In order to answer this question, Magic ingested 3 years worth of granular client media and macro data and ran a proprietary mathematical model to understand what channels drove what impact, and within a marketing journey, whether those channels actively influenced a conversion beyond just Google Search and Direct Response.

[03]

Outcome

The outputs from the modelling provided a series of key insights.

Brand focused tactics/messages actually out performed channels typically associated with a strong direct response.
Social Prospecting had a relatively high CPA.
Customer behaviour had changed; therefore we allocated more budget to BVOD.
YouTube was a top performer at driving new customers despite having very low trackable conversions.
OOH was the most expensive channel from a CPA perspective.

Follow Magic

3 years worth of granular client media analysed.

Planning channels based on modelled results.

Challenge

What we did

Outcome

The outputs from the modelling provided a series of key insights.

Other work

182% increase in sales qualified leads.

64% increase of measured store revenue.

Whatever your biggest challenge. Magic can help.

3 years worth of granular client media analysed.

Planning channels based on modelled results.

Challenge

What we did

Outcome

The outputs from the modelling provided a series of key insights.

Other work

182% increase in sales qualified leads.

64% increase of measured store revenue.

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