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  • [ Sophos ]

182% increase in sales qualified leads.

Utilising complex mathematical modelling to marry awareness to search to CRM.

[01]

Challenge

Sophos is a business with a medium length B2B sales cycle and a huge variance in quality of leads driven by marketing. All marketing was previously focusing on driving lead volume. How could Magic build a media ecosystem that maximised high value sales, rather than one that optimised to all leads equally?
[02]

What we did

  • Developed blended media + CRM reporting & optimisation, then optimised our media efforts to the tactics that most effectively drove sales and not just leads.
  • Built lead to sale nurturing into our campaigns: tailoring bidding, messaging, CTA and landing pages to align with a prospects stage in the sales cycle and drive them towards purchase.
  • Elevated our decision making with data modelling: by building and utilising advanced mathematical modelling to better inform Paid investment and understand the impact of awareness activity.
[03]

Outcome

We increased the volume of sales qualified leads by 182% QoQ after Magic onboarded the account.

Other work

  • [ Jimmy Brings ]

3 years worth of granular client media analysed.

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  • [ Early Settler ]

64% increase of measured store revenue.

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