/ Paid Search
Commercial goals first.
Campaign decisions follow.
In good company.
[OUR PERSPECTIVE]
Paid search works harder when the account knows what a valuable customer looks like.
We connect your offer, search demand and conversion signals to build campaigns around the outcomes that matter. That means looking beyond traffic to the quality of the enquiry or sale it creates.
From account structure and ads to landing pages and measurement, we focus on the changes that can improve the whole journey. Budgets, priorities and the evidence behind decisions stay clear.
[PAID SEARCH EXPERTISE]
A joined-up approach to the account and the experience after the click, with a clear role for every part of the work.
PPC strategy
Understand your commercial goals, customer value and available budget before setting the campaign direction. We identify priority demand and agree where paid search can play a useful role.
Google Ads management
Build and manage the campaign mix around your offer and the signals available. Search, Shopping and Performance Max are considered where they fit, with clear objectives and ongoing review.
Landing page optimisation
Review what people see after an ad click. Align the message, offer and page experience, then prioritise changes that reduce friction and help the right visitors take action.
Conversion tracking
Review which actions the account counts and how they relate to business outcomes. Where feasible, connect qualified leads or sales information so decisions reflect more than a form submission.
Testing & optimisation
Test messages, assets and campaign or page changes with a defined purpose. We review the strength of the result before deciding what to keep, develop or test again.
Performance reporting
See spend, outcomes and the decisions behind campaign changes together. We explain the available evidence, the limits of attribution and the next priorities for the account.
Agree what counts as success before asking the account to optimise for it. Review acquisition costs alongside the value and quality of the outcomes.
[OUR WORK]
Fivetran: refocusing paid search on commercially meaningful conversions.
Fivetran / Paid search & measurement
Low-value sign-ups were steering investment. We removed redundant conversion signals and rebuilt APAC bidding around commercial value. Marketing-qualified leads increased from 19 to 115.
81%
lower cost per
marketing-qualified lead
Fivetran results over eight weeks, compared with the preceding eight-week period.
[WHY MAGIC]
We look at what happens after a conversion, where the data allows. A lower cost per enquiry is only useful if those enquiries help your business.
Search demand, the ad, the offer and the landing page work together. We raise issues outside the account when they affect the result, and agree how to address them.
We make priorities, budget changes and testing plans clear. You work with specialists who can explain what they are seeing and why they recommend the next step.
[THE MAGIC APPROACH]
Understand the account, make the right changes and use the results to guide the next move.
01
Assess the account, tracking, landing pages and commercial goals. Agree the opportunities, constraints and initial scope.
What you get
An account and measurement plan
02
Implement the agreed campaign changes, check conversion signals and coordinate any page or creative requirements before launch.
What you get
Campaigns with a clear purpose
03
Review spend, conversion quality and test results. Adjust priorities and investment with the evidence and your business context in view.
What you get
Reporting and an optimisation plan
FAQs
Budgets, account access, measurement and what happens after the click.
Yes. We review the account, tracking and business objectives before recommending changes. Existing activity and historical data help establish the starting point, and we agree a transition plan with your team.
There is no useful universal minimum. The recommendation depends on demand, competition, acquisition economics and what you need to learn. We separate media spend from agency fees and explain the assumptions behind the proposed budget.
They can be included where they fit your offer, objectives and data readiness. The proposed channel mix and any feed, asset or tracking requirements are set out in the scope.
Landing page review and optimisation recommendations can be included. We agree whether Magic, your developers or another partner will make the changes, and identify any production work that needs separate scoping.
Where the systems allow it, we connect campaign activity with CRM outcomes such as qualification, opportunity or sales status. We agree the definitions with your team and explain gaps in the available data.
Campaigns can generate activity once they are live, but reliable learning takes time and sufficient data. Tracking, approvals, competition and the sales cycle all affect timing. We agree launch milestones and avoid treating early results as settled performance.
Yes. We agree the account structure and access arrangements at the outset so your business retains appropriate visibility and control. Required access is scoped to the work we are engaged to do.
Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.
