/ SEO
Search is changing.
Opportunity is opening up.
In good company.
[OUR PERSPECTIVE]
A ranking is only useful if it brings you closer to the customers you want.
We connect technical expertise, search strategy and useful content to help people discover your business across Google, AI platforms and the moments that influence a decision.
That means understanding what people need, making your website easier to find and use, and measuring the contribution organic search makes to your business.
[SEO EXPERTISE]
The right mix depends on what is holding you back. We bring these disciplines together around a focused, practical plan.
Technical SEO
Resolve the technical barriers that stop valuable pages being discovered, understood and indexed. Prioritise the fixes that matter to your customers and your business.
Content & On-page SEO
Connect search intent with your products, services and expertise. Build a useful content plan and improve the pages that turn research into action.
AEO / AI Search Visibility
Make your expertise clear across the search experiences your customers use. We assess how your brand appears in AI-led discovery alongside traditional organic search.
Local SEO
Help nearby customers find the right location, service and next step. Align local profiles and location pages with the way people search in your area.
Digital PR
Develop stories and useful resources that connect your brand with relevant publications and audiences, supporting recognition and earned authority.
Backlink Strategy
Understand the links you have and the relationships worth building. Focus on relevant, earned coverage that supports your strongest content and commercial pages.
We agree the outcomes up front, connect the available data and report on progress in language your business can use.
[OUR WORK]
Our wider agency work shows why we look beyond a channel’s headline metrics.
Early Settler / Retail measurement
Early Settler’s story puts the focus where it belongs: on business outcomes. The reported result from Magic’s wider retail work was an increase in measured store revenue.
64%
increase in measured
store revenue
A wider agency result, not an SEO-specific case study.
[WHY MAGIC]
We prioritise the audiences, topics and pages most relevant to your goals. Search volume is one input, alongside commercial value and your ability to compete.
You get a clear order of priorities, named responsibilities and practical guidance for your developers and content team. An audit should lead to decisions and implementation.
We explain the work completed, the signals we are seeing and the next actions. You stay close to the specialists shaping and delivering your strategy.
[THE MAGIC APPROACH]
A shared plan, clear ownership and room to respond as the evidence changes.
01
We review your site, search demand, competitors and commercial priorities. Then we agree what success means and where to focus.
What you get
A prioritised SEO roadmap
02
Technical specialists and content experts work through the roadmap with your team. Dependencies and responsibilities are clear before work starts.
What you get
Technical fixes and useful content
03
We review visibility, qualified traffic and business outcomes together, then use that evidence to decide what needs attention next.
What you get
Clear reporting and next priorities
FAQs
Scope, timing, measurement and what working together can look like.
The scope depends on your website, objectives and internal resources. It can cover technical improvements, content strategy and optimisation, local search, authority building and measurement. We agree priorities, deliverables and responsibilities before starting.
There is no single timeline. Your starting point, competition, implementation speed and the work involved all affect progress. Some fixes can produce earlier signals; building sustained organic demand generally takes longer. We agree milestones and report on what has changed, without promising a ranking or deadline we cannot control.
Yes. We can provide technical recommendations, content briefs and prioritised tasks for your team, or agree a scope where Magic takes on more of the delivery. We make ownership and review points clear so recommendations move into implementation.
We consider AI-led discovery as part of the wider search landscape. That includes reviewing how clearly your content explains your expertise and answers relevant questions, and looking for observable changes in brand visibility. Inclusion in an AI answer is not guaranteed, and measurement has limitations that we explain in reporting.
Yes. We can help plan the SEO requirements before a move, review redirects and key pages, and monitor search performance after launch. The earlier SEO is involved in a platform, domain or site structure change, the more opportunity there is to identify avoidable problems.
We connect search visibility and organic traffic with the outcomes that matter to your business, such as qualified enquiries, transactions or revenue where tracking allows. We also report on the work completed, what the data can and cannot tell us, and the next actions.
Yes. A focused audit can help establish your starting point before an ongoing engagement. We agree what it will cover, the access needed and how findings will be prioritised, so you leave with practical decisions rather than a long list of issues.
Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.
