/ Social Media Marketing
Relevant to your audience.
Recognisably your brand.
In good company.
[OUR PERSPECTIVE]
The best social content starts with a reason for your audience to care.
We help you decide what your brand should say, where it should show up and how to keep the conversation going. Strategy, content and day-to-day management work together, with a clear purpose behind each.
From an ongoing content programme to a focused campaign, we connect creative decisions with audience response and the outcomes you want to achieve.
[SOCIAL EXPERTISE]
Bring the planning, production and community work together. We shape the mix around your audience and the support your team needs.
Social strategy
Set the role of social in your marketing, identify the audiences that matter and develop content themes your brand can sustain. A useful strategy guides everyday decisions as well as campaigns.
Social media management
Plan and publish with a clear workflow, agreed approvals and enough flexibility to respond. Your channels should feel active and coherent without creating a constant production scramble.
Content creation
Create visuals and video that suit the way people use each platform. We develop concepts, organise production and adapt the output to the channels and formats in your plan.
Creative copywriting
Give your content a clear voice, whether it needs to start a conversation, explain an offer or prompt action. The words and visuals should work together, with a useful next step.
Community & reporting
Build a practical approach to responses, moderation and escalation. Audience questions and feedback inform the next round of content as well as the performance report.
Paid social strategy
Identify where paid distribution can extend a campaign or reach a priority audience. We connect creative, targeting and measurement, with paid media scope and budgets agreed separately.
Agree what social needs to contribute, then use the results to guide content and investment. We separate useful audience signals from business outcomes.
[OUR WORK]
A social programme built around what homeowners and electricians needed from Clipsal.
Clipsal / Social strategy & content
Working with Clipsal’s creative agency, we helped establish Clipsal Trade, co-owned the Home and Trade content strategies, and developed social-first shoots and calendars for each audience.
1.45m
Trade engagements
in year three
Up from 20,000 in year one, across Facebook and Instagram combined. Work created with Clipsal’s creative agency.
[WHY MAGIC]
We build around your voice and the audience you want to reach. Platform trends are useful when they support that direction, rather than dictate it.
We agree who supplies information, who approves work and how community issues are handled. Clear responsibilities help content move without constant chasing.
We review which themes, formats and messages earn a meaningful response, then bring that learning into the next content cycle.
[THE MAGIC APPROACH]
A practical rhythm for planning, creating and improving your social presence.
01
Review your audience, channels, brand voice and existing content. Agree what social needs to achieve and where to focus.
What you get
A channel and content plan
02
Develop the concepts and assets, work through approvals and manage the publishing schedule with your team.
What you get
A coordinated content programme
03
Review audience response and performance together. Use the findings to refine the next cycle of content and activity.
What you get
Useful insights and next actions
FAQs
Content, approvals, community management and how an engagement takes shape.
We start with the audience, the job you need social to do and the content your team can sustain. The recommendation may focus on a smaller number of channels, with a clear reason for each.
Yes. The scope can combine strategy, copy, content production and channel management, or focus on the areas where you need support. Production requirements and deliverables are agreed in the proposal.
We agree an approval process and turnaround times with your team before publishing. Planned content is reviewed in advance, with separate guidelines for timely responses or reactive opportunities.
Community management can be included. We agree the channels, coverage, response guidelines and escalation process so your team knows what Magic will handle and what needs your input.
Paid social strategy and campaign management can be scoped alongside organic activity. We make the agency responsibilities and media budget clear so you can see how the two parts work together.
We agree the objectives first. Reporting may cover relevant reach, engagement, community response, traffic and enquiries or sales where tracking supports it. We explain what changed and what we recommend next.
Yes. We can work alongside your internal team or agency partners, using shared guidelines and an agreed division of responsibilities for strategy, production, approvals and publishing.
Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.
