Stay open to change.
Markets move. So do people. We keep questioning what works and adapt the plan when the evidence points somewhere better.
[ABOUT MAGIC]
Independent minds.
Shared ambition.
We’re Magic. A global boutique agency bringing media, data, search and social together around one thing: your business.
Independent thinking. Commercial focus.
Melbourne / Los Angeles / London
[WHY WE EXIST]
Built to ask
better questions.
What does your business actually need from its marketing? That’s where we start.
It’s easy to get pulled into the next platform, the next metric or the next campaign. Harder to step back and ask whether it’s all moving the business forward.
Magic brings the different pieces together. Strategists, analysts and channel specialists work across the brief, connecting what we know about your customers with where and how you invest.
Our boutique model keeps us close to the work and close to your team. As the market changes, we help you make sense of it, adapt with purpose and focus on the opportunities that matter.
[WHAT WE BELIEVE]
How we think.
How we show up.
Bring an original thought.
The same playbook will only take a brand so far. We make room for inventive thinking, then give it something concrete to prove.
Follow the evidence.
A convincing dashboard isn’t the end of the conversation. We look for a clearer connection between marketing activity and business results.
Work without walls.
Your team, our specialists and your other partners all bring something useful. Shared goals and open conversations make the work stronger.
Keep things moving.
Clear recommendations. Direct conversations. Fewer unnecessary layers between a good decision and putting it into practice.
[OUR LEADERSHIP]
Different expertise.
One team.
Experience across media, strategy, data and search. People who bring their own perspective and work towards a shared outcome.
CEO
Shah Ghaffurian
Bringing media, strategy and analytical thinking together to make marketing investment more accountable.
Chairman
Sean Taylor
Bringing experience building and leading agencies, with a clear view of what a strong client partnership needs.
GM USA
Jonathan Renteria
Connecting paid media, analytics and creative to build growth strategies across different business models.
Head of Strategy
Sam Terminelli
Joining brand and performance thinking to connect audience insight with commercial priorities.
Head of SEO / AEO
Tommy Glover
Combining technical search expertise and content strategy to help brands earn attention and grow organic demand.
Head of Signal
Ed McMutrie
Turning customer, transaction and campaign data into a clearer picture of marketing’s contribution.
Head of Performance
Charlie Kurth
Combining media expertise, audience insight and continuous testing to turn advertising investment into business growth.
[A GLOBAL BOUTIQUE]
A broader perspective.
A closer working relationship.
Our presence across Australia, the US and the UK brings different markets and experiences into the conversation, while keeping your business at the centre.
AUSTRALIA
Melbourne
UNITED STATES
Los Angeles
UNITED KINGDOM